WordPress redevelopment
Replace the Joomla website with a WordPress and WooCommerce build.
AN EARLIER PROJECT · COMMERCE & SEARCHGlitties.
Glitties.
A fresh foundation.
A stronger search presence.
A Joomla-to-WordPress and WooCommerce transition for a glitter and nail-art business, connecting web development with on-page and off-page SEO, graphic design and coordinated marketing.
Website redevelopment, organic search, Groupon marketing strategy and Mailchimp email campaigns.
Discuss your next chapter ↗
Rebuilt
WordPress & WooCommerce
A new platform following a compromised Joomla website.
Found
On-page & off-page SEO
Search work focused on glitter nail art and related commercial terms.
Connected
Campaigns & creative
Graphic design, Groupon strategy and Mailchimp email marketing.
01 / THE STARTING POINTBeyond a compromised site.
Beyond a compromised site.
Towards a useful storefront.
Rebuild the website and give search a central role in the business’s digital presence.
The existing Joomla website had been compromised by hackers. The project moved the business to WordPress and WooCommerce, pairing the redevelopment with SEO and marketing support.
For a visually distinctive product range, the work also needed to connect the storefront with graphics, promotional activity and email campaigns.
Move to a new platform
Transition from Joomla to a WordPress website with WooCommerce.
Strengthen organic discovery
Focus on important glitter nail-art searches and related product terms.
Connect the marketing
Support the website with creative, Groupon strategy and Mailchimp campaigns.
02 / THE DIRECTIONRebuild. Optimise.
01 02 03 04
Rebuild. Optimise.
Bring the channels together.
Development, organic search and marketing were treated as connected parts of the same project.
On-page search focus
Align the website’s on-page SEO with glitter nail art and relevant product searches.
Off-page visibility
Support organic search through off-page SEO alongside the website work.
Campaign coordination
Connect graphic design, Groupon marketing strategy and Mailchimp email activity.
03 / PUTTING IT INTO PRACTICEA commerce website.
A commerce website.
A wider marketing effort.
Joomla-to-WordPress transition
Redeveloped the website on WordPress following the compromise of the earlier Joomla site.
WooCommerce development
Built the commerce website using WordPress and WooCommerce for the business’s product offering.
On-page SEO
Worked on the website’s search presentation around important glitter and nail-art product terms.
Off-page SEO
Carried out off-page search work to complement the website’s on-page optimisation.
Graphic design
Created graphics supporting the business’s website and marketing presentation.
Groupon & Mailchimp
Developed a connected Groupon marketing strategy and delivered email blasts using Mailchimp.
04 / THE HISTORICAL OUTCOMEA stronger platform.
Commerce
Search
Marketing
A stronger platform.
Prominent organic visibility.
The project achieved first-position Google rankings for multiple important, commercially competitive glitter nail-art and related searches, as reported from this earlier client engagement.
A rebuilt website
A transition from the compromised Joomla site to WordPress and WooCommerce.
Competitive keyword visibility
Historical first-position results across multiple relevant glitter nail-art searches.
Connected promotional work
Graphics, Groupon strategy and Mailchimp email campaigns alongside SEO.
These are historical, owner-reported outcomes. Exact keywords, ranking dates and archived reports have not been supplied; this case study does not represent a current ranking check.
05 / THE BIGGER PICTUREMore than a platform change.
More than a platform change.
A connected digital foundation.
Development and marketing working towards the same business goals.
This earlier engagement brought together a new WordPress and WooCommerce website, on-page and off-page SEO, graphic design and promotional campaigns. It shows how the storefront, search presence and marketing activity can support one another.
THE WEBSITE EXPERIENCEColourful products.
Colourful products.
A commerce-focused presentation.
YOUR NEXT CHAPTERBuild your storefront.
Build your storefront.
Strengthen your visibility.
Tell us about your website, your products and the searches that matter to your business.
Discuss your SEO project ↗The work. The thinking. The story.
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