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DEVELOPMENT PREVIEW · OWNER REVIEW

Goanna Academy.
A connected platform.
A campaign with purpose.

A website rebuilt from scratch, a new Shopify store and connected marketing operations supporting the Goanna team and the 2026 Stick With It campaign.

A collaborative engagement spanning web development, SEO, data analysis, automation, campaign graphics and email design.

Discuss your next digital project ↗
Goanna Academy
Rebuilt

Website & Shopify

A new website developed from scratch and a Shopify store created for the organisation.

Connected

Data & automation

Analysis, dashboard visualisation and an automation app covering Shopify, HubSpot and Facebook Ads data.

Together

Stick With It 2026

Collaboration with the Goanna team across multiple marketing campaigns.

01 / THE STARTING POINT

Bring the platform
and campaigns together.

A refreshed digital foundation for the Goanna team’s work.

The engagement combined a new website version developed from scratch with Shopify, website-wide SEO, campaign creative and connected marketing data. Work with the Goanna team supported multiple campaigns, including Stick With It in 2026.

Rebuild the web presence

Create a new website and Shopify store, supported by full website SEO management.

Make data useful

Analyse data, build dashboard visualisations and create an automation app for Shopify, HubSpot and Facebook Ads data.

Support campaign delivery

Create flyers, advertising graphics and email templates, alongside HubSpot workflows and automation.

02 / THE DIRECTION

Connect the moving parts.

Website, commerce, search, data and creative work supported a shared campaign effort.

01

Website & commerce

Develop the new website from scratch and create the Shopify store.

02

Search & content visibility

Manage SEO across the full website as part of its wider digital presence.

03

Data & workflows

Bring analysis, dashboard visualisation and automation together across the marketing tools.

04

Creative & campaigns

Support the Goanna team with advertising graphics, flyers and email blast designs and templates.

03 / PUTTING IT INTO PRACTICE

From website rebuild
to campaign support.

A new website version

Developed the new version of the website from scratch, establishing a refreshed platform for the organisation.

Shopify store

Created the Shopify store as part of the broader website and commerce work.

Website-wide SEO

Managed the full website SEO alongside the platform and campaign activity.

Analysis & dashboards

Performed data analysis and created dashboard data visualisations to make marketing information easier to interpret.

Cross-platform automation app

Created an automation app for Shopify, HubSpot and Facebook Ads data, supporting connected data workflows.

HubSpot workflows

Managed HubSpot workflows and automation as part of the organisation’s marketing operations.

Campaign graphics

Created flyers and advertising graphics for campaign communications.

Email blast designs

Designed email blasts and reusable email templates to support campaign delivery.

Stick With It 2026

Worked together with the Goanna team across multiple marketing campaigns, contributing to the reported success of the 2026 Stick With It campaign.

04 / WORKING THROUGH THE DETAILS

One effort.
Several connected systems.

A broad digital scope

The work extended beyond a website rebuild to commerce, search, data workflows and campaign creative.

Data across platforms

Shopify, HubSpot and Facebook Ads data formed part of the automation app’s scope, alongside analysis and dashboards.

Team campaign delivery

Creative production, email templates and workflow management supported the Goanna team’s wider campaign activity.

05 / THE DELIVERED WORK

Digital foundations.
Shared campaign momentum.

Together with the Goanna team, the engagement supported multiple marketing campaigns and the reported success of Stick With It 2026.

Built

Website & Shopify

A new website version developed from scratch and a Shopify store.

Connected

Data & operations

Analysis, dashboard visualisation, a cross-platform automation app and HubSpot workflows.

Supported

Campaign delivery

Flyers, ad graphics, email designs and templates supporting the team’s campaigns.

Campaign context

The campaign success is a qualitative outcome reported by the project contributor and reflects collaboration with the Goanna team. Campaign totals, comparison periods and attribution reports have not been supplied; no numerical fundraising, sales, traffic or advertising-return claims are presented.

06 / THE BIGGER PICTURE

A platform and team
moving together.

Development, data and creative work supported the same direction.

The website rebuild, Shopify store and SEO formed the digital foundation. Data analysis, dashboards and automation connected information and workflows, while flyers, advertising graphics and email templates helped the Goanna team deliver its campaigns.

PROJECT TAKEAWAY

Build the platform.
Connect the effort.

Websites. Commerce. Data. Automation. Creative.
Working together with the Goanna team.

YOUR NEXT CHAPTER

Ready for your
next digital chapter?

Tell us about your website, your campaigns and what you want to make easier for your customers.

The work. The thinking. The story.

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Search. Content. Technology.
Connected.

A considered approach to your next digital challenge.

Technical SEO ↗Content strategy ↗AI search ↗