Identity & hosting
Rebrand the website and migrate it from one hosting provider to another.
DEVELOPMENT PREVIEW · OWNER REVIEWTegral.
Tegral.
A new identity.
Built for commerce.
From Buchanans Group to Tegral: a rebranded website and WooCommerce development, supported by a hosting migration, product content, search and paid advertising.
An integrated project spanning e-commerce, brand presentation, SEO, digital advertising and client-facing documentation.
Discuss your next website
Rebranded
Buchanans Group → Tegral
A refreshed website identity, supporting graphics and client-facing documents.
Commerce
WooCommerce development
A product-focused website with descriptions written for each product.
Discovery
SEO & paid advertising
SEO from the ground up, Google Ads management and a remarketing strategy.
01 / THE STARTING POINTA new brand.
A new brand.
A practical next step.
The move from Buchanans Group to Tegral brought the website, product catalogue and customer communication into focus.
The project combined a website rebrand with WooCommerce development and a move between hosting providers. Each product needed a clear description, while SEO and advertising supported the wider effort to make the catalogue discoverable.
The new identity also needed to carry through supporting graphics and the documents clients received.
Align the brand
Reflect Tegral across the website, graphics and client-facing documentation.
Build the commerce experience
Develop a WooCommerce website and write descriptions for each product.
Support discovery
Implement SEO from scratch and connect Google Ads with a remarketing strategy.
02 / THE DIRECTIONBring the brand
01 02 03 04
Bring the brand
and catalogue together.
The work connected the website’s identity and hosting foundation with commerce, product communication and digital discovery.
Commerce & content
Develop the WooCommerce site and create descriptions for the product catalogue.
Search & remarketing
Implement SEO from the ground up, manage Google Ads and add a Google remarketing strategy.
Creative & communication
Edit supporting graphics and update client-facing documents.
03 / PUTTING IT INTO PRACTICEFrom brand transition
From brand transition
to a commerce foundation.
The scope covered the website itself and the content, campaigns and customer materials surrounding it.
The Tegral website identity
Rebranded the site from Buchanans Group to Tegral, aligning the website presentation with the new business identity.
A move between hosts
Migrated the website from one hosting provider to another as part of the broader website work.
WooCommerce development
Developed the WooCommerce site to support the business’s product catalogue and e-commerce presence.
Descriptions for every product
Created product descriptions across the catalogue, giving each product a dedicated written explanation.
SEO built from the ground up
Implemented SEO from scratch alongside the website and product content, establishing a foundation for organic discovery.
Google Ads & remarketing
Managed Google Ads and added a Google remarketing strategy to the advertising approach.
Graphics for the brand
Edited graphics to support Tegral’s website and marketing presentation.
Client-facing documentation
Updated the business’s client-facing documents as part of its broader brand and customer communication work.
04 / WORKING THROUGH THE DETAILSA transition with
A transition with
several connected parts.
Brand consistency
The change to Tegral extended across the website, graphics and client-facing documents. The project addressed those touchpoints together.
Platform and hosting changes
Hosting migration and WooCommerce development formed separate technical parts of the scope, alongside the visible brand transition.
Catalogue clarity and discovery
Product descriptions, SEO and paid advertising served connected purposes: explain the products clearly and support their discovery.
05 / THE DELIVERED WORKA connected foundation
Aligned
Developed
Connected
A connected foundation
for Tegral’s next chapter.
The completed scope brought together the rebrand, hosting migration, WooCommerce development, product content and customer-facing materials.
Website & documents
Tegral website branding, graphics and updated client-facing documentation.
WooCommerce site
E-commerce development and descriptions for each product.
Search & advertising
SEO implementation, Google Ads management and remarketing strategy.
Project context
This case study describes the completed work supplied by the project contributor. Performance figures, comparison periods and campaign reports have not been supplied, so traffic growth, sales uplift, ad returns and migration downtime are not quantified.
06 / THE BIGGER PICTURE
More than a brand change.
The transition to Tegral connected identity, commerce and product communication.
Website rebranding, hosting migration and WooCommerce development formed the technical and visual foundation. Product descriptions, SEO, Google Ads and remarketing supported discovery, while graphics editing and updated client-facing documents carried the identity into wider business communication.
PROJECT TAKEAWAYA clearer identity.
A clearer identity.
A catalogue ready to connect.
Brand. Commerce. Product content. Search.
A coordinated digital foundation for Tegral.
YOUR NEXT CHAPTERReady for your
Ready for your
next digital chapter?
Tell us about your website, your brand and what you want to make easier for your audience.
The work. The thinking. The story.
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